The term bandwidth is used for both analogue and digital systems and means similar things but is used in very different ways.
In a digital system it is used as an alternative term to bit rate, which is the number of bits per second, usually displayed as kilobits per second (kbps, kbit/s, or kb/s) or megabits per second (Mbps, Mbit/s, or kb/s).
Analogue bandwidth is measured in Hertz (Hz) which means cycles per second.
... the bandwidth of an analogue signal is the difference in frequency between the highest and lowest frequencies contained in the signal. ...
An example of analogue bandwidth of a signal would be the range of frequencies that contain 95% of all the power in the signal or possibly 99% of the power of the signal.